What Does Your Publicity Barometer Look Like

Read Time:2 Minute, 37 Second

Between Facebook, Twitter and LinkedIn, I have nearly 6500 friends. If you take into consideration that a number of those connections overlap, the number is probably more like 3000. The reach, however, is probably in the tens of thousands because I have to admit I travel in some circles with some pretty popular people.

So what does having all of these connections mean when it comes time to promote something you’re selling or doing? I put it to the test recently when I announced an Amazon promotion. I decided to turn one of my print books into an ebook and give it away for FREE over a 72-hour period via Kindle Direct Publishing. All anyone had to due was go to my page on Amazon and download it.

OK—so what did I learn?

1) Just because it’s free doesn’t mean everybody is interested. Your product or book may simply not be something your connections are interested in, even if they like you very much.

2) Thousands of connections doesn’t mean thousands of downloads.

3) Promoting anything requires a pre-promotion. You cannot start promoting in the 11th hour as I did.

4) Don’t expect everyone to see your Facebook page or tweets about your promotion. Would you be surprised to know that some people “hide” your posts or “unsubscribe” from you on FB? And the Twitter goes by so fast, if you blink or sneeze you’ll miss the tweet. And Lord knows, no one wants you cluttering up their stream with tweet after tweet after tweet about your promotion. Where’s the value in that?

5) Have a few teams in place to help you get the word out—remember they probably have connections who know nothing about you. By being a part of the MasterKoda Group on FB, I became connected to a whole new world of authors and writers.

6) Don’t rely solely on friends and family

7) Make sure you’re targeting the RIGHT audience

8) Don’t spam people

9) Everyone who says they will support you will not

10) If you network locally and you don’t get support from your group, RE-THINK your networking strategy

11) Don’t waste your time and energy where you haven’t gotten much support in the past. If you’ve been paying attention to how others interact with you and on what social media sites, you’ll know the answer.

12) You must make personal contact. This goes back to #4. When I sent out an email just hours before the campaign was up, I had a number of people respond that they were sorry they didn’t download in time because they either hadn’t been on Facebook for a couple of days or they just never saw any of my posts—or perhaps they just flat-out lied.

13) You many not be as popular as you think. Lots of friends on your social networking sites doesn’t always equate to YOUR popularity. Remember other people have agendas too.

Even though the book is no longer free, you can still order Don’t Ask and I Won’t Have to Lie for the reasonable price of $2.99 Order Book

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

11 thoughts on “What Does Your Publicity Barometer Look Like

    1. Tamy,
      I use this experience as a teaching moment for someone else. Had I done things the RIGHT way—I could’ve hit #1–I do believe that. Thanks for commenting.

  1. Good points. Many people do just assume if it is free people will download it in a similar manner to if they put it up on Amazon it will sell. A full marketing strategy needs to be done for both and you have to assume less than 1/4 of your “supportive network” will share or tweet/retweet your promo. And it is critical that you not spam during that time even though it so feels like the right thing to do. Taking advantage of things like craigs list and online press release sites can help towards meeting your download goals.

    Great Post Beverly

    1. Tasha,

      Everything you’ve mentioned here is right on point! You can’t marketing anything without a strategy and it should be well thought out. And then you have to determine what happens after that. Too many people throw caution to the wind and expect immediate and great results but it really doesn’t work that way and I ought to know that as a Media Trainer 🙂 Thanks for commenting.

  2. Excellent food for thought. Thanks for sharing. I too thought that all my friends and acquaintances would not hesitate to get a free copy of my marketing eBook, for two reasons. They know, like and trust me, and my eBook is just that good. Wrong again. I have learned that pre-promotion is essential. Thanks for reminding me.

    1. Dawn,
      Someone told me a long time ago to watch the success of other people. What makes them do well? If they are genuine, they won’t mind sharing. You take what works and make it work for you. I still have much to learn about how to technically use the web but one thing I know works for me is the fact that I am a communicator. I wish you much success and thanks for stopping by and leaving a comment.

    1. Mitch,
      We live and we learn. Truthfully, my goal was to be #1 but since that didn’t happen, I had to come up with a win to spin it so that it would still be viewed as a success. Another thing, I am learning to take the word FAIL and FAILURE from my vocabulary and replacing it with “lesson” instead. When you don’t succeed at something, it doesn’t mean it failed, it was a lesson learned so you can move on and make necessary imrprovements.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous post The Lie I Told that Nearly Cost Me My Life
Next post Social Media and Politics May Not Generate the Publicity You Want