Those of us who are over the age of 50 are often thought of as being behind the times…….traveling in the slow lane…….or simply being out of touch with what’s going on in today’s fast-paced world of technology. As someone who falls into that age group I have to agree!
Although the statistics reflect the fact that more and more baby boomers are jumping on the social media bandwagon, a good many of us are truly clueless on how to effectively use it beyond the connections of family and friends.
If you’re 50 years old or older and are trying to start a business, sell a book or promote yourself as an expert in a particular field, it is imperative that develop a clear marketing strategy that includes video. Videos are effective marketing tools and expose you to folks who may not have known anything about you.
Now for those of you who are thinking you don’t have a “video presence”, you should know that you don’t have to be the one on camera, although if you’re trying to promote yourself, it makes no sense to put someone else’s face in your place.
Here are some video marketing tips to help you get started. What you need:
1) A digital camera with a tripod. A tripod is very useful if you’re the talent and the photographer.
2) A lapel microphone. This is especially important if you want to record videos outdoors. Using the microphone on the digital camera isn’t always effective. Believe me, I’ve done it 🙂
3) An idea/theme for your video. What message do you want to get across BEYOND the fact that you’re trying to sell something. The quickest way to turn people OFF is to start out by inviting them to buy your product. They want to know more about you and a video is a great way to introduce yourself.
4) Some TRAINING! Find a good media trainer (like myself) who can help you presentation, speech coaching/articulation and help you promote it in the right circles or a video marketing expert like Lou Bartone, a man I respect very much.
In my next post, I’ll talk about how to sell your age and experience in a video. In the meantime, enjoy this video from a baby boomer woman on the move and making a difference with video (she’s also one of my clients):