Folks who are “technical” will tell you it’s all about the Search Engine Optimization (SEO). I’m sure that’s true, however, since I’m not an expert on that subject nor do I know enough about it to share, I am just going to give you this link for you to read and learn more: SEO .
What I can tell you is promoting your video(s), as with anything else, is an ongoing and CONSISTENT process. You can’t post a video and assume people are just going to find it because there are literally millions of videos on the various social media platforms. Even if you think your video topic is unique, it’s safe to say there are probably a few thousand other videos out there that are similar to yours.
So how do you stand out in a crowded field?
I say that should not be your goal. Your goal should be to have a loyal and steady base of followers who look forward to your weekly posts.
How do you develop that base?
You start with, what I call, the Family and Friends Plan. Reach out to people you know via email EVERY TIME you post a new video. Give them a snippet of what it’s about and include the link directly to the video so they don’t have to go searching for it. Even ask for feedback. Of course, there’s no guarantee everyone you know is going to open your email or watch your video (especially if it’s longer than 15 minutes) but it’s a great way to start to build up support and followers.
Next, you should post your video link on all of your social media platforms. Yes, even LinkedIn. This is where some people you only know virtually will have the opportunity to check you out. If you’re on Twitter, don’t be shy about asking them to share with their followers. What I have learned is a tweet can turn into several re-tweets, which can turn into the possibility of dozens or hundreds of views. Speaking of Twitter, I find it a great platform to post a variation of the same tweet throughout the day. That’s a way to maximize the number of people who get exposure to your video. I may post the same link 4 or 5 times in a single day (spread out of course).
The most important thing is to be consistent with your videos. You don’t have to post everyday or every other day. Once a week is perfectly fine but what you don’t want to do is post a video one day and then come back a month later and post another one. Your fans and potential fans will come to expect new videos on the schedule you set.
Feel free to check out my video page on YouTube: The Boomer Beat