When I worked as a television reporter one of the comments I received most often from people I interviewed was, “Why did you edit what I said?” My response, “Because you said a WHOLE LOT MORE than I had time for!”
The truth is, many people love being interviewed, however, they don’t know exactly how to do it. In order to master a media interview, you must understand the power of the sound bite.
What is a sound bite? It is a short sentence that sums up a longer message. It tends to be an attention grabber—a statement that, once heard, will be remembered. I recall the first time I heard someone declare “50 is the new 30” and “60 is the new 40.” As crazy as it sounded, it became a battle cry for boomer women and anti-aging. More and more women are now using the phrase during interviews as they describe their reinvention journeys.
Sound bites not only apply to media but also to websites, as Derek Halpern explains in his article, “How Sound Bites Score You Web Traffic,”. You want, whatever you say on or off the mic, to be clear and concise.
To learn more about sound bites, you’re welcome to pick up a copy of my free ebook here: The Power of the Sound Bite