The media has a reputation for turning unknowns into household names and faces. A few minutes of face time, a radio interview or write-up in a newspaper can help take you and your business to new heights. The media can certainly help your reputation in the business community.
The media can also smear your reputation and make you want to crawl under a rock. (Just take a look at Casey Anthony).
When seeking media coverage, make sure you don’t have any skeletons that could be dug up and used against you. While you may appear as an honest businessman or woman on the surface, if you say anything that might raise a red flag, that gives a journalist the opportunity to go on a hunt to find out more information for an even bigger story.
*Never volunteer more information that requested*
And by all means, maintain a respectable reputation in social media because that can always come back to haunt you. Take the advice of Billionaire Warren Buffet who says, “It may take 20 years to build a reputation but only five minutes to ruin it.”