Three weeks ago no one knew the name “Trayvon Martin.” He was just some black teen who was shot and killed in Florida. Because of Facebook and Twitter, we now know the circumstances surrounding his death.
What social media did was take a local story and turn it into a national one. It has forced national journalists to take a look at the case and start reporting on it. Social media has raised the level of consciousness of the general public. Those who may have turned a blind eye to the argument that black males are always the victims of racial profiling are now seeing first-hand that there may, in fact, some truth to that theory.
Pictures are posted everywhere showing people wearing “hoodies” like the one Trayvon was wearing the night he died. People are blogging about it and some are even engaging in honest dialogue online.
The impact of social media is huge and not to be dismissed or taken lightly. Your credibility—your reputation—your behavior becomes magnified.