Press Release Mistakes You Must Avoid
When writing a press release, your first goal should be to have someone actually read it---not just the headline---but the ENTIRE release. Here are some...
Is Black Dick for Hire Clever Advertising?
Recently on my Facebook page I posted this headline from a REAL press release: Black Dick for Hire/Private Eye: Black private investigator emerges from the shadows...
The Three Ps for Publicity
There's an old saying, "The early bird catches the worm." In life, being first has its advantages but in the world of publicity, you have...
Are Your Press Releases Getting No Respect?
Are you one of those people who wonders why you never get any traction from the press releases you send out? Maybe you're the Rodney Dangerfield...
How to Grab the Media’s Attention Without Committing Murder
It's a well-known fact that the media is the driving force behind what is considered news and what isn't. In some newsrooms there's a saying,...