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Marketing and Promotion Media Publicity

Press Release Mistakes You Must Avoid

When writing a press release, your first goal should be to have someone actually read it---not just the headline---but the ENTIRE release. Here are some...

beverlym
December 29, 2013
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Marketing and Promotion

Is Black Dick for Hire Clever Advertising?

Recently on my Facebook page I posted this headline from a REAL press release:  Black Dick for Hire/Private Eye: Black private investigator emerges from the shadows...

beverlym
May 17, 2013
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Media Media Topics Publicity

The Three Ps for Publicity

There's an old saying, "The early bird catches the worm."  In life, being first has its advantages but in the world of publicity, you have...

beverlym
February 16, 2013December 30, 2014
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Media Topics

Are Your Press Releases Getting No Respect?

Are you one of those people who wonders why you never get any traction from the press releases you send out? Maybe you're the Rodney Dangerfield...

beverlym
August 15, 2011
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Marketing and Promotion Media Topics

How to Grab the Media’s Attention Without Committing Murder

It's a well-known fact that the media is the driving force behind what is considered news and what isn't.  In some newsrooms there's a saying,...

beverlym
April 5, 2011April 5, 2011
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