How to Maximize Your Press Release Exposure
When you send out a press release you are literally competing with thousands of others who are also seeking some type of media attention. The...
Are You Aiding and Abetting Anyone in the Commission of PR
In legal terms, "aiding and abetting" generally means to somehow assist in the commission of a crime, or to be an accomplice. It involves a...
How to Shine with a Press Release
Today I taught the second in a series of media workshops. This one was on press releases. As I explained to the class, if you're...
Herman Cain and the Failed Publicity Campaign
Let's face it. Not all publicity surrounding you or your business will be good at times. And with social media, the word can quickly spread...
The Last Minute Press Release
What do you do when you're asked to be a guest on a local television show because someone else cancelled at the last minute? They want...