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Media Publicity

How to Maximize Your Press Release Exposure

When you send out a press release you are literally competing with thousands of others who are also seeking some type of media attention.  The...

beverlym
February 2, 2014February 2, 2014
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Marketing and Promotion Publicity Social Media

Are You Aiding and Abetting Anyone in the Commission of PR

In legal terms, "aiding and abetting" generally means to somehow assist in the commission of a crime, or to be an accomplice. It involves a...

beverlym
January 25, 2013January 25, 2013
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Marketing and Promotion Media Topics

How to Shine with a Press Release

Today I taught the second in a series of media workshops.  This one was on press releases.  As I explained to the class, if you're...

beverlym
February 23, 2012
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Marketing and Promotion Media Topics

Herman Cain and the Failed Publicity Campaign

Let's face it. Not all publicity surrounding you or your business will be good at times. And with social media, the word can quickly spread...

beverlym
November 12, 2011
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Marketing and Promotion

The Last Minute Press Release

What do you do when you're asked to be a guest on a local television show because someone else cancelled at the last minute?  They want...

beverlym
January 3, 2011January 4, 2011
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