What Stuart Scott Taught Us About Self Promotion

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scottweb18s-1-webIn one of my roles as a Media Coach, I work with clients on the art and techniques of self promotion and how to use it to gain more exposure.   

In the wake of the passing of ESPN sports anchor Stuart Scott, I want to share what he has taught us all about how to self promote without being obnoxious or overbearing.  

Learn how to create a buzz:  No one’s going to know anything about you do unless you tell them. You have to “create a buzz.” What does that mean? It means you have to market yourself in such a way that creates attention to you and visibility. Stuart Scott did that but he wasn’t IN YOUR FACE about it.  He was a game changer when it came to the way sports on ESPN had been presented.  He had people, like me, staying up late at night to hear his colorful commentary on athletes we wouldn’t otherwise know or games we probably never watched.  He created catch words like “BOOYAH!” and phrases such as “don’t hate the player hate the game” and “as cool as the other side of the pillow.”  (because of that phrase, I turn my pillow over several times a night for the “coolness”).

Be passionate about what you do:   You can always tell when someone is excited about what they do. It always comes across in their voice and facial expressions. Your personality can make or break you.  Stuart Scott was not shy.  He was enthusiastic about his work and it showed in his delivery and his interactions with others. He became a household name among athletes. 

Persevere:  Every day will not be a good day.  You may have periods when no one wants to buy what you’re selling or hear your pitch but that doesn’t mean you throw in the towel.  You keep planting seeds even during the times of drought.  Even when Stuart discovered he had cancer, he continued to persevere.  He continued to inspire with his sheer determination and will and he certainly didn’t fall into self-pity mode. Whether he knew it or not, he became one of the greatest promoters for people in similar circumstances.   

Find your voice and prosper:  Stuart didn’t immediately start out as an ESPN sports anchor.  He had to search and find his voice from his days as a student at UNC-Chapel Hill. Once he found it , he became committed to pursuing his passion.  The same goes for you.  You may not be where you’re supposed to be in life right now but once you discover your true passion, give it all you’ve got.  Remember, you, and only you, will be your biggest promoter.

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