There are literally millions of people connected through online social networking. Sites like LinkedIn, Twitter, and FaceBook have become breeding grounds for people to do and say whatever they want. Connecting to others can be a very profitable experience for some but what do they offer beyond the “value” they claim to provide with their business or product?
Here are some things to consider to determine if you, or someone you’re connected with, is a social network snob:
1) You, or someone you may be connected with, are one of those online networkers who believes everyone should be following you while you are stingy about who you choose to follow. Celebrities and wannabes are mostly guilty of this behavior. On Twitter, they even have contests among themselves to see who can generate the most followers. Why would you want to follow someone who has no interest in trying to personally connect with you? And the only time they do is when you retweet something they tweeted first.
But not all celebrities are that way. I’ve had real conversations with comedian Sinbad, super model Kathy Ireland and journalist Rebecca Jarvis. As a matter of fact, Kathy came to my defense during a debate I was having with one of her followers and purchased several copies of my book. (long story).
2) You’ll connect with any and everybody because the more eyes that see you, the more chances you have to make that sale. On the surface, that may not sound like a ‘snob’ but think about it. If the only reason they are connecting with you is to pitch their services that should raise a red flag. Can I get to know, like and trust you first? Some people have thousands of followers and constantly promote their business or product with little regard for what their followers may be offering.
3) You, or someone you now, is constantly promoting a business or product. This coincides with #2 and, once again, a behavior found primarily on Twitter. These are the folks who send out several tweets daily promoting one thing or another. The language may change slightly but they are still doing shameful self-promotion. And if you retweet them, they don’t give you the courtesy of saying “thank you.”
4) You, or someone you know, doesn’t engage with others you in conversation: Unlike a telephone conversation, social media can keep us from having to respond to others. If I say hi to you and ask how your day is going, you can ignore it and later claim you never saw the post. If you are connecting with someone, wouldn’t it be in your best interest to find out more about them. You may discover it’s not a connection you really want.
5) You never “like” anything I post. I had a conversation with a fellow businesswoman awhile ago about this. she told me if she ‘liked’ a post it meant she endorsed it so she was very cautious to attach her name to different things. To some degree, I do agree with that thought but if you never find anything I say to ‘like’ or retweet, then why are we connected?
Perhaps, there’s a little social networking snobbiness in all of us. I’ve actually unfriended a number of folks after reading their facebook posts and tweets. Maybe it’s really necessary for us to keep certain people at a distance.
What do you think?