Self-promotion plays a big part in the success of your business. Publicity generated by press releases is free, and often the coverage is far more extensive than anything you could have hoped to say in an ad. Keep in mind that your goal is to attract favorable media attention while following these steps.
The BAMedia Contacts Directory not only offers a comprehensive list of news decisision makers across the country, it also offers tips on how to present yourself in such a way that the media would be interested in you.
The biggest mistake most people make when writing a press release is it’s too long and doesn’t offer relevant information. Always remember to keep it short and to the point. Usually, press releases are no more than one page.
One more thing—-the media isn’t necessarily interested in an event you’re having unless you tell them why it’s important to their viewers.
Here’s a nugget for you: Got a story idea for the Today Show. Send story ideas to Noah Kotch, Senior Producer, 379E-1, 30 Rockefeller Plaza, New York, NY 10112. If your story idea is accepted, they will notify you.