Mastering Media Interviews

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Media interviews, whether radio or television, can seem intimidating to the novice.  Thoughts like, “how will I look,” or “what will I say if I’m asked a question I can’t answer” may bring some fear and reluctance to following through on doing the interview—but FEAR NOT.

To master the media interview, you should change the framework of how you think about the interview.  Rather than approaching it as an interview, approach the experience as a conversation with a friend.  Essentially, you’re talking to one person, the interviewer, about something which you are knoweldgeable about or the “expert.”  Instead of thinking of yourself as talking to a large group of people, just forcus on that one person.  A good interviewer will always ask the right questions that will elicit information for the general audience.

To learn more about how to prepare for a successful TV interview, be sure to check out my upcoming workshop on Friday, September 16 at The Center for Excellence

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