In case you didn’t know, YouTube is the number two search engine in the world. What that means, in essence, is if you are trying to sell or promote anything, video must be a part of your marketing strategy.
As a Media Trainer for the “mature” crowd, I often hear clients express their reluctance to do videos with these kind of excuses:
“I don’t think I would look good on camera.”
“Videos are for young people.”
“I don’t think anyone wants to hear what I have to say.”
“I’m too old to be doing this!
WRONG, WRONG AND WRONG AGAIN!
Video marketing is the most effective way for you to get someone’s attention, and engage them for a period of time. Unlike an article or blog post, a video allows your potential customer or admirer to see and hear what you have to say.
So how do you go about marketing your experience on video?
Be the Voice Authority: If you have previous sales, teaching or training experience, you will come across as a natural because you already know how to command attention. Even if you don’t have it you can learn to develop your vocal tone, pitch and inflection with a good media trainer.
Show off your expertise: This runs along the same lines as having a voice of authority. People who are knowledgeable on a particular subject tend to speak with ease. Their words flow freely without a fear of not knowing what to say next. Showing off your expertise may require some practice which you can get with a qualified media/speech coach.
Look mature: There is nothing worst that seeing a 50 or 60-something person trying to look 30 years younger with the way he/she dresses. Young women may get away with selling their “cleavage” or other assets online but it is distasteful for a woman over 50 (over 40 for that matter) to try to flaunt her aging sex appeal. The same goes for men who may think it’s hip to wear saggy pants or shirts showing off chest hair in order to get their message across.
Now, there are some exceptions to this rule. If you are creating a quirky video that calls for some type of unusual dress or costume and it pertains DIRECTLY to what you’re talking about, there is no harm in that. I actually created a video a few years back called 12 Days of a Menopausal Christmas (http://youtube.com/babyboomerbev ) using props and while it was the most ridiculous video I’ve ever recorded, it’s the video that has generation nearly 10,000 hits (go figure!)
Sound mature: You don’t have to use ten-dollar words to make your point but having a complete thought with correct grammar is essential in allowing viewers to understand the point(s) you are making in your video. This coincides with having a voice of authority.
Of course no one starts out being a pro when it comes to doing a video but with proper training from a REAL professional, you will learn how to market your experience in no time. Want to learn more? Contact me— Beverly Mahone—-for a FREE 15-minute consultation at 919-808-2145.