How to Shine with a Press Release

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Today I taught the second in a series of media workshops.  This one was on press releases.  As I explained to the class, if you’re looking for greater exposure for you and your business, it’s important that you become familiar with how to write a press release.  Of course, you could pay someone anywhere from $50 to a few hundred dollars to write one for you but think how much money you could save over the course of several releases—especially if you’re business is still starving for some visibility.

Here are some of the tips I shared:

  • It begins with the HEADLINE (should be attention grabbing but not cutesy)
  • Who, what, where, when, why and how summed up in three to four paragraphs
  • Write in active—not passive voice and in third person.
  • Use “quotable quotes” from yourself.  If you are a guest on someone’s radio show, get them to tell you why they’d like you to be on their show and then quote them in your release.
  • Tie your release into something newsworthy (news of the day) if you are writing to offer yourself as an expert on a subject
  • Stay away from using your name in the headline if it’s a national release.  If it’s local, you have the option to use it if you like.
  • Post your release on more than one site for greater visibility

To learn more about press releases and other ways to create a buzz about you and your business, pik up a copy of my new book, How to Get on the News Without Committing Murder 

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4 thoughts on “How to Shine with a Press Release

  1. These are great tips Beverly. I had to produce Press Releases for job I had previously and it was always time-consuming. These are great tips for a newbie wondering how to do it without having to pay tons of money trying to figure it out, but it’s your book that is priceless. The title alone, had me cracking up and peaked my interest. A book I have to recommend on my twitter account. You are awesome Beverly!
    Sonia recently posted..Build Up a Supply of Posts – Then Go and Guest Post

    1. Thank you for stopping by and offering a comment Sonia. I teach people how to write their own press releases so they will know how to do it and not be ripped off should they decide to pay someone to do it for them. Because I am a writer, writing press releases just comes natural to me but I know it can be a challenge.

  2. […] How to Shine with a Press Release, by Beverly Mahone – If you ever wondered how to write a press release this post helps keep it simple.  She has a great eBook that got my attention and worth a look: How to Get On the News Without Committing Murder. (No Affiliate Link) Priceless Beverly! […]

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