How a Book Can Build a Business

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Little did I know four years ago that my Amazon Best Selling Book, Whatever! A Baby Boomer’s Journey Into Middle Age, would help me create a brand and lead me on the path to building a business. 

Although I’ve always done speaking engagements related to my television news job, having a book added PAID speaking gigs—which turned out to be a blessing after I left my job. I went around the country encouraging women to enjoy their menopause and to embrace the second half of their journey.

Thus, the whole concept of baby boomer divas and Boomer Diva Nation was created.

My good friend Regina Baker has written an article about what a book can do for you and your business and I’d like to share part of it with you:

Did you know that one of the best ways that an entrepreneur can stand out from the competition is to write a book?

When you’re an author, you have a business card that lasts forever, sharing your message and wisdom with the world. In fact, a book is often your ticket to getting invitations for paid speaking engagements, media attention, information products, higher fees, and a steady stream of clients.

However, writing and marketing a book can be challenging, especially if you don’t know where to begin.  Aspiring authors can get bogged down and never finish their books, or, even worse, write a book that no one wants to buy.  Some people even get bored because they give up during the process.

The point is to never give up… it’s how you go through the process that determines the outcome!  And giving up, should NEVER be the answer…

To read more, follow this link directly to Regina’s page.

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4 thoughts on “How a Book Can Build a Business

  1. I’ve been saying “I have a book in me” for years. I’ve written chapters that lead a sheltered life in my file cabinet. Beverly you’ve shown how writing a book opened up opportunities and boosted your career and it’s inspiring to follow your experience. Maybe it’s time for me to go open up that file cabinet…

  2. You’re the sweetest of sweets! Thank you for the reference. I remember reading your book, Whatever! ~ a few years ago and loved it! Looking forward to reading the latest one as well… hugs to you my friend.

  3. Thank you for this instructive and informative post! I loved it so much I tweeted it.

    I teach creative writing (and have just written a book on the subject) so I like to offer my followers useful information that will help them keep going with any writing project they have undertaken.
    Thanks again!

    I’m glad I found your site and will make it a point to visit often.
    Lynette Benton recently posted..How I wrote my creative writing booklet- Part 2

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