You don’t to search very hard these days to find someone posting a video on one of the social media sites. As a matter of fact, videos have become overwhelmingly popular and are growing more popular by the minute. According to YouTube, the total number of people who use YouTube is over one billion with 300 hours of video uploaded to every minute! Almost 5 billion videos are watched on YouTube every single day.
TikTok, meanwhile, is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the U.S. alone. Instagram and Facebook are also in the game with live streaming and IGTV.
I joined YouTube in the mid 2000’s as a marketing tool to promote my first book. Since my background is in television I had a general concept of how to do it although I admit, there were (and still are) plenty of technical and creative video geniuses out here who put me to shame. What I have discovered is your video doesn’t have to be perfect. People are looking for content so if you have a message or product you believe will resonate with someone, using video as your platform would be a great way to do it. The other point I want to make is you don’t have to be selling something in order to to create a video blog. You can just provide an inspirational moment by reading from your favorite book or the Bible or you can share your life’s experiences. People are always interested in learning about others.
As an older video user, I will say creating videos can leave a wonderful legacy and is another way to break the stereotype that we don’t know how to use technology effectively. As I said, I’ve been creating my own videos for more than 15 years and probably have close to 500 across my three YouTube channels.
So how do you get started? All you need is an idea for what you want your videos to be about, along with your iphone, android or laptop. You should come up with a name for your video blog—something that describes what you’ll be talking about. Even if you’re just going to ramble, you can call it (your name) Rambling…or Getting it Off My Chest or whatever.
Next you want to come up with content and make sure you have enough content to keep it going for a little while. Create a week’s or month’s worth of content as quickly as you can, and release them on a consistent schedule. Consistency is the key because you want watchers to keep coming back to check out your fresh material.
Once you’ve chosen a theme and have some content, you should decide on a hosting site. I recommend YouTube or Vimeo (I use both) but you have other options, like TikTok—yes I said TikTok because the site has a massive worldwide audience there and, depending on your topic, you could pick up instant followers without having to do a lot of promoting.
Speaking of promotion, I’ll share some thoughts about the best and worst ways to do it in my next blog post.