Good Writing Brings Good Exposure

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If you own a small business or are an entrepreneur you should have a website or, at the very least, a blog.  And if you have one of these, you should be writing something about what you do (or sell) AND about you.  Good writing brings good exposure for what you do.

Getting exposure and publicity starts with getting your message out.  Generating GOOD publicity comes with a strong message and good writing.  That means having something relevant to say and making sure you use correct grammar.

Here are some tips I found useful from an article on the New York University website called Writing for the Web:

  • Write clear, simple and effective content. The content of your site should be easy to read for everyone, preferably in a conversational style.
  • Front-load your text. Put the most important content on your page in the first paragraph, so that readers scanning your pages will not miss your main idea.
  • Check your content. Cover only one topic per paragraph.
  • Be concise. Write short paragraphs and minimize unnecessary words.
  • Write in active voice instead of passive voice. (Ex: ‘Tim teaches the don’s and don’ts of making videos, instead of ‘the video classes were taught by Tim).
  • Choose lists over paragraphs. When possible use lists rather than paragraphs to make your content easier to scan.

There’s nothing worse that trying to read content that doesn’t make sense, have a point, or hasn’t been through a spell check.  That’ll get you some publicity but it won’t be the kind you’re really seeking.

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2 thoughts on “Good Writing Brings Good Exposure

  1. Hi Bev—I agree with you. My approach to my website is to create a lot of valuable written content and I have 2 different writers plus myself writing. I also like to start every post out with a bolded, value-packed summary that lets the reader know just about everything they need to about the upcoming read. I also love having the outline of the article on the side of the page sot that the reader can easily glance through and jump to the sections that apply to them the most. Love your style, and I always learn a lot from your blog. Take care.
    Danny recently posted..How to Invite Someone to a Podcast

    1. I like your approach as well Danny. Years ago, I used to have guest bloggers frequently but have gotten out of the habit in recent years. If you ever have a post you think would be of value to my readers, I’ll be happy to share it with backlinks. Just let me know.

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