Dove Wants to Help Women Dream BIG

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Mars Wrigley’s DOVE® Chocolate has unveiled the #DOVEInstaGrants program, designed to help to support budding and established female small business owners. The brand is calling on all women who mean business to pitch new ideas and established small business concepts for a chance to win one of three $10,000 grants to further fuel their entrepreneurial dreams. Female business entrepreneurs will be considered for DOVE Chocolate “InstaGrants” by sharing a :30 second business “pitch” video in-feed on Instagram with #DOVEInstaGrants #Contest @DoveChocolate in the caption, or by visiting Instagrants.Dovechocolate.com beginning today through Friday, November 19, 2021. The site also includes details on how to enter and how to craft a winning pitch.

The program is inspired by DOVE Chocolate’s long-term partnership with CARE, an international humanitarian agency. The partnership was built on the mutual desire to empower women in West African cocoa-growing communities to build their own small businesses and define their financial voice. 

Here in the U.S., women are often kept out of financial conversations, which can impact their financial confidence as they age.1 Despite these commonalities in experiences with money, U.S. women lack financial community in which they can seek inspiration, advice and counsel from women like them.2

“As part of a company that actively supports women, as seen through Mars’ Full Potential Platform, and as a long-term partner of CARE, #DOVEInstaGrants embodies our mission to help support and elevate women in business,” said Leslie Philipsen, Brand Director, DOVE Chocolate. “The goal of #DOVEInstaGrants is to offer women a sense of community and support with a platform to express their smart business ideas – whether they’re just getting started or are more established. Mars Chocolate has seen remarkable progress through our work with CARE in West Africa, and we’re excited to help ignite creativity and conversation here in the U.S. by helping women build their financial confidence.”

To help raise awareness for the #DOVEInstaGrants program, DOVE Chocolate has partnered with female money experts Tori Dunlap (@Herfirst100k) and Carmen Perez (@makerealcents), who help women build financial equity and confidence through their social channels. Tori and Carmen are encouraging their followers to enter for a chance to win a $10,000 grant by sharing their idea or more established business concept in a short video of 30 seconds or less. They will also join DOVE Brand Director Leslie Philipsen in judging the entries and selecting the finalists, with an eye to concepts that showcase innovation, sustainability and female-first ideas.

#DOVEInstaGrants is the latest program from Mars Wrigley to create better moments and more smiles for consumers across the U.S. For more information or to enter, visit InstaGrants.DoveChocolate.com or visit DOVE Chocolate on Instagram. For more information about DOVE Chocolate, visit www.DoveChocolate.com, or visit the brand on FacebookTwitter and TikTok.

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