Creating a Media Buzz with Racism

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When Duncan Hines posted this video on YouTube, they had no idea the backlash they would receive from some folks. They were just trying to create a buzz for their “Amazing Glazes,” features animated vanilla cupcakes. When the unidentified woman in the ad starts putting the chocolate glaze on them, they begin to sing in a synthesized hip-hop kind of style. The problem? Some say it looks a lot like the cupcakes are wearing blackface.  And if you notice, the vanilla cupcake sings offbeat until chocolate is poured on top. 

What do you think? Is this an effective way to create a media buzz for this particular product?  http://www.youtube.com/watch?v=v0BeSz5LRCY

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2 thoughts on “Creating a Media Buzz with Racism

  1. I hadn’t seen it before, but it made me laugh out loud and thus I obviously didn’t see it as racist. I could see how some might, but I was overly entertained. On the YouTube page this video was shown was another video, Warner Brothers cartoons from the 40’s, that were definitely racist. This one… not so much.
    Mitch Mitchell recently posted..When You’re Not Respected As A Professional

  2. I also was dying with laughter because of the out right stereo types regarding singing in tune as the cocoa was added to the vanilla but not offended and I didn’t view the glaze as black face. We are all human and have some preconceived notions about race and ethnicity. I have viewed very harmful ad campaigns such as the billboard that was taken down from NYC time square that stated “the worst place for African- American is in the womb” but this Duncan Hines commercial I consider to be innocent and comedic.

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