When Duncan Hines posted this video on YouTube, they had no idea the backlash they would receive from some folks. They were just trying to create a buzz for their “Amazing Glazes,” features animated vanilla cupcakes. When the unidentified woman in the ad starts putting the chocolate glaze on them, they begin to sing in a synthesized hip-hop kind of style. The problem? Some say it looks a lot like the cupcakes are wearing blackface. And if you notice, the vanilla cupcake sings offbeat until chocolate is poured on top.
What do you think? Is this an effective way to create a media buzz for this particular product? http://www.youtube.com/watch?v=v0BeSz5LRCY