Collaboration Creates Publicity

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According to the Business Dictionary, collaboration is a cooperative arrangement in which two or more parties (which may or may not have any previous relationship) work jointly towards a common goal. 

Collaborating with others can generate lots of publicity—especially if you team up with folks who love to promote what they do.  In his post, 8 Ways to Promote Your Work Through Internet Collaboration, Alex Mathers offers some great tips on how you can team up draw more attention to a particular project or event. 

One of the tips offered by Alex is Working with Others on Collaborated Projects.  Alex says,  “Pooling skill and talent in this way will lead to high quality projects that will greatly boost the value of your personal portfolio and support your self-marketing efforts.”  He also suggests that you team up with someone who is well known so that you can piggy-back’ on their success and promote via the contacts they have as well.

With that being said, I’m excited to share my collaboration efforts with Lanier Turner-Frazier, Deidre Hughey, Cynthia White and Bria Simpson on June 3-4 for the EmpowHERment Business Summit at the Umstead Hotel and Spa in Cary, NC.  Hope you’ll join us!  http://www.empowhermentsummit.com/

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