Being an Expert Doesn’t Make You a Great Presenter
Truth be told, many experts in their fields don’t really have what it takes to command an audience. They know their subject very well but, often times, they fail to communicate effectively.
Investigative Journalism and the Ray Rice Story
As a veteran journalist, I am starting to see something more often than not when it comes to my colleagues. Some of them have become more REACTIONARY instead of doing the jobs they are paid to do—and that it to “investigate” and “dig” for the hard cold facts instead of waiting for someone else to do their jobs for them and then try to take the lead.
Five Things You Should Not Do During a Media Interview
A media interview in any type of media platform is an awesome opportunity to boost your visibility and credibility. It can immediately boost your sales...
Is Your Press Release Newsworthy
When I worked in radio and television news, i was always surprised at the type of press releases that would be submitted. Grand Opening of...
The Three Ps for Publicity
There's an old saying, "The early bird catches the worm." In life, being first has its advantages but in the world of publicity, you have...