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Being an Expert Doesn’t Make You a Great Presenter

Truth be told, many experts in their fields don’t really have what it takes to command an audience. They know their subject very well but, often times, they fail to communicate effectively.

beverlym
March 13, 2015
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Media Media Topics

Investigative Journalism and the Ray Rice Story

As a veteran journalist, I am starting to see something more often than not when it comes to my colleagues. Some of them have become more REACTIONARY instead of doing the jobs they are paid to do—and that it to “investigate” and “dig” for the hard cold facts instead of waiting for someone else to do their jobs for them and then try to take the lead.

beverlym
September 14, 2014December 29, 2014
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Media Media Topics Publicity

Five Things You Should Not Do During a Media Interview

A media interview in any type of media platform is an awesome opportunity to boost your visibility and credibility.  It can immediately boost your sales...

beverlym
September 12, 2014September 12, 2014
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Marketing and Promotion Media Media Topics

Is Your Press Release Newsworthy

When I worked in radio and television news, i was always surprised at the type of press releases that would be submitted. Grand Opening of...

beverlym
November 24, 2013
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Media Media Topics Publicity

The Three Ps for Publicity

There's an old saying, "The early bird catches the worm."  In life, being first has its advantages but in the world of publicity, you have...

beverlym
February 16, 2013December 30, 2014
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