Baby Boomer Women are Savvy on the Internet

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Social network use among Internet users 50 years old and older has nearly doubled to 42 percent over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.

According to US News and World Report online, social networking site use among Internet users age 65 and older has grown 150 percent over the past two years, from 13 percent in April 2009 to 33 percent in May 2011

For a multi-tasking baby boomer woman, the Internet is not a toy—it’s a tool. Websites that customize information to our needs, recommends relevant products or offers expert advice will win us over. Some marketers falsely assume that women over 50 are not tech savvy. News flash—we are, more than you probably know.

We’re going to prove it on Saturday, November 3 during the Fourth Annual All BOOMER Womens’ Social Media Summit.

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5 thoughts on “Baby Boomer Women are Savvy on the Internet

  1. I am on the other side of the world so will not be attending the summit.
    But this is one boomer woman, not tech savvy but willing to learn.
    Just one person taking up the challenge of wordpress, ready and willing to storm the internet in numbers never seen before.
    Look forward to connecting!

  2. Priska,

    I’m not tech savvy either but, like you, I am ALWAYS willing to learn. Although you won’t be able to make it to the 4th annual women’s summit, there will be a DVD available of the event. Thanks for stopping by and commenting on my blog post.

  3. I believe baby boomer women are becoming tech savvy, and I also know many who in their spare time are avoiding it like the plague. I consider myself very tech savvy and getting more and more that way everyday. I love playing with the internet and the ability of getting my message out there.

    Sue Bock
    http://courageotadventurecoaching.wordpress.com

  4. Hi Sue,
    I love playing on the internet too and seeing my message resonate with others. I also love connecting with others who offer value so I can continuously learn and grow. What I have found is there are some really tech savvy boomer women out there. I’m actually creating a documentary on Baby Boomer Women Rockin’ the Web due out in November.

    Thanks for stopping by and commenting.

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