Are You Aiding and Abetting Anyone in the Commission of PR

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In legal terms, “aiding and abetting” generally means to somehow assist in the commission of a crime, or to be an accomplice. It involves a plan to commit a crime.

In the world of PUBLICITY, aiding and abetting means assisting someone in their attempt to get the word out about their business, product or service. So who have you aided and abetted with lately?

We all know publicity is a great way to maximize awareness and to reach thousands of people. Most people seeking media exposure turn to press releases—hoping the right eyes will see and take interest in what they’re doing or what they have to offer. Others use social media as a platform to get the word out. Flyers and word-of-mouth are some of the old-fashioned ways that still work.

Other ways to assist others with their publicity:

1) Write a blog post about their business if you have first hand knowledge. Write a blog post about them—about their character and why the your readers would benefit from what they have to offer.

2) Write a testimonial and give it to them to place it on their website or blog.

3) Re-Tweet their message when t shows up in your Twitter stream or share their Facebook post on your own FB page.

Aiding and abetting someone with their PR efforts can be valuable for the person receiving the publicity and it can also be beneficial to you. It shows you are about the business of supporting others with their own business goals. It shows you are not threatened by someone else’s success and that you are actually encouraging them to succeed. You are also demonstrating to your own circle of friends that you are willing to support them.

So the next time you see a friend or business associate posting an event, book or product for sale, why not step up by aiding and abetting them in the commission of their PR.

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4 thoughts on “Are You Aiding and Abetting Anyone in the Commission of PR

  1. Thank you so much for posting this encouraging post and letting others know its alright to Aid and abett someone with their marketing and PR endeavers! I wish you much luck with your endeavers as well and will help you when needed! have a great day Beverly!

    1. You’re welcome Wendy! I do believe helping others achieve their own individual success helps you. I wish you much continued success and when I see you on Twitter, I’ll be sure to RT you ­čÖé

  2. I love your title. It is so very true! In this era of instant news even a murderer has to be really vile to capture more than 7 minutes of fame!
    My company has received wonderful press and PR in the years we have been in business, but it is all about what did you do yesterday or today for staying power in the world of PR!
    Haralee recently posted..Lance and Nancy

    1. Haralee,

      You said, “…it is all about what did you do yesterday or today for staying power in the world of PR!”

      I agree with that and also believe your reputation in business is as good as your customers and the support you give to others. Thanks for stopping by and commenting.

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