Understanding HARO

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On Wednesday, I sent a request to HARO.  Here’s what I wrote: 

“Looking for author who has written a book about divorce for upcoming radio show.”

I was pleased with the overwhelming response—but not so pleased with some of the responses.  Check this one out:

My name is (name witheld) and I would like to introduce you to (name witheld), the leading Certified Real Estate Divorce Specialist in Virginia.  He specializes in working with divorcing couples, and trained in the legal & tax aspects of the divorce process as it relates to real estate. Basically, he helps divorcing couples progress smoothly with their Real Estate transactions in both buying and selling their homes.

Or how about this one:

Hi I haven’t written a book about divorce but I do have two very major illnesses and I have written a book about Healing and I would be a TERRIFIC radio guest!  Thank you for your time. Also I do know about divorce – been there done that – now re- married to a terrific guy for over 13 years – even with my two diagnoses of epilepsy and multiple sclerosis.

In a previous post I wrote about HARO called Help a Reporter Please, I offered tips on how you can get a better response from the queries.  One I obviously forgot to mention was:

Make sure your response fits the request sent.  More often than not, people respond with either too much irrelevant information or not enough information—which includes the all-important contact info.

HARO is a great way to get publicity but only if you use it correctly.

Please take a moment and complete this survey about HARO—only 3 questions 
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