Without Publicity Risks There are No Publicity Rewards

selfpromotionWhen I first checked onto the social media scene in 2006, I had no clear idea what I was doing.  All  I knew was I was about to publish this great book I had written and I wanted sales—LOTS of sales.  I knew I was going to have to take some publicity risks.  As I navigated my way onto the Ryze Business Networking site, I started connecting with strangers and, after a few months, started making some valuable connections which I am pleased to say still exist today.

Had I not taken a chance to get my name out there and make myself known, people like you wouldn’t be reading my books, blogs, articles, etc today.  I had to create a self promotion plan that involved some publicity risks.

Here’s what I learned about the importance of taking publicity risks:

You May Risk Missing Out on Something New

If you stay in your own world and limit who you allow inside your world, you may find yourself losing out on the opportunity to connect with strangers who genuinely want to help you succeed.  To this day, I am forever grateful to the Women in Networking group (WIN), who welcomed me with open arms and rallied around to help promote my first book.  They actually took shifts to purchase the book (an Amazon Best Seller strategy).  More importantly, our relationship didn’t end once the book promotion ended.  We found ways to promote each other’s endeavors—and still do to this day.

Social media was very new to me back then.  But I was able to draw from my natural people skills to make connections.  Certainly, I didn’t resonate with everybody but everybody doesn’t count (in my humble opinion).  Find what your natural skills are as it relates to social media and capitalize on them.  Mine was being a natural connector.  Yours may be writing or something else.

You Never Know What Will Happen

Although there is a chance that taking a risk can end badly, you’ll never know if there could have been some really great outcomes too.  I call it stepping out on faith.

Stepping out on Faith + Self promotion = *Risk*

That’s why you have to discover what works best for you and put your own strategy into place.

“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.  ~Anais Nin (one of my FAVORITE quotes of all time)

Who Wants to Live with Regrets 

Although it can be comforting to take the safe side more often than not, how will you ever know your full potential if you don’t step out of your comfort zone sometimes?  Even if the outcome isn’t what you hoped it would be, it’s still a win-win situation.  When you take those chances you either win–or you learn a lesson, re-group and plan a new strategy.

You’ll Never Get Anywhere without Taking Some Risk

Life is all about taking chances. And you won’t get far in life without taking them. The bottom line is you can either choose to take a chance at whatever it is you want to achieve or stay back in the outfield. But remember that if you stay in the outfield forever, you’ll never get up to bat.

No One Will Ever Know You or What Talents You Offer

Taking chances is something that can take you to higher places and lead you to more opportunities.  As I said earlier, there can be a negative downside but if you look at that as a teaching moment for you, you can learn and grow from the experience.

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2 Responses to Without Publicity Risks There are No Publicity Rewards

  1. Hi Bev,

    Although the article is about taking risks concerning publicity and self-promotion, it’s inspirational on lots of fronts, appropos to so many situations encountered in life.

    Just being online commenting on blogs or sharing through social media is “risky.” I remember when the debate raged around putting your real photo up on your blog or social profile. Now it’s considered risky not to do so; it’s a trust issue. (Having one engenders trust.)

    Thanks for encouraging us to get out of the comfort zone.

    BTW: Enjoyed the back-and-forth with you and Mitch and Marcie this past weekend. Really appreciated your comments!

    Have a wonder-filled week Bev. 🙂
    Vernessa Taylor recently posted..Too Much Paper? Adopt A Managed Print Services Mindset

    • beverlym says:


      I have learned sooooo much over the past five years. I think my journalism background has given me the “edge” when it comes to jumping out there in the social media space. The more we do it, the more comfortable we should become—as long as we’re not out there doing something totally CRAZY. But then, what might be crazy to me may not be to someone else–so perhaps everything is fair game. Thanks for stopping by and commenting.

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