Hats off to 7-Eleven® for coming up with a clever way to utilize mobile marketing to show its appreciation to its customers as well as expand its customer base. During the hot, dog days of summer, this business has come up with a pretty cool promotion.
This is a great way to reach Millennials who are all about mobile marketing. According to comScore, the research firm that looks at how people navigate digital, consumers between the ages of 25-34 use apps more than any other age group: to the tune of about 75 hours per month. (for the complete report click HERE)
Although I can count, on one hand, the number of the times I’ve been to a 7-Eleven in North Carolina, I might be inclined to visit the convenience store much more often in order to take advantage of their FREEkend Weekends in August.
Here’s a portion of their press release:
7-Eleven®, the one who brought America free Slurpee®drinks on 7-ELEVEN Day, followed by several days of free snacks and drinks during 7Rewards™Week, is launching a new offer in August – FREEkends™. That’s short for FREE Weekends, and the offer is just that. Added bonus, August has five weekends this year.
7-Eleven will launch its FREEkend offers Aug. 1 for 7Rewards members using the 7-Eleven mobile app. That weekend’s free offer will appear in the “Scan and Save” section of the app at noon Central Daylight Time (CDT) every Saturday and Sunday in August. To redeem, customers present the featured item along with their 7-Eleven app to be scanned at the register. No purchase is necessary, and offers are good while supplies last at participating 7-Eleven stores.
The weekly FREEkend freebies are:
- Aug 1-2, medium Fanta® Slurpee® drink
- Aug. 8-9, Juicy Fruit® Starburst® gum
- Aug. 15-16, medium Fanta® Slurpee® drink
- Aug. 22-23, SNICKERS® Brand Singles Bar (1.76 – 1.78oz)
- Aug. 29-30, Butterfinger® bar (1.9oz)
Registered 7Rewards members will receive emails and SMS text messages notifying them of that week’s offer. The offer also will appear on 7-Eleven.com. Only one offer can be redeemed per day and will disappear from the member’s “Scan and Save” section in the app once used. If a FREEkend offer is redeemed on Saturday, the offer will be removed from the app until Sunday at noon CDT, when it will reappear on the app. During each day’s offer, the app will show the percentage of free items still available in stores. Even though it’s free, each FREEkend Slurpee drink redeemed counts as a punch toward the 7Rewards “Buy 6, Get 7th Free” beverage rewards program.
About 7-Eleven Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based inDallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,400 7-Eleven stores in 16 countries. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #2 on Entrepreneur magazine’s 2015 Top Global Franchise list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7-Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.