Category Archives: Media Topics

Being an Expert Doesn’t Make You a Great Presenter

Truth be told, many experts in their fields don’t really have what it takes to command an audience. They know their subject very well but, often times, they fail to communicate effectively. Continue reading

Posted in Media, Media Topics | Tagged , , | Leave a comment

Investigative Journalism and the Ray Rice Story

As a veteran journalist, I am starting to see something more often than not when it comes to my colleagues. Some of them have become more REACTIONARY instead of doing the jobs they are paid to do—and that it to “investigate” and “dig” for the hard cold facts instead of waiting for someone else to do their jobs for them and then try to take the lead. Continue reading

Posted in Media, Media Topics | Tagged , , , , , | 2 Comments

Five Things You Should Not Do During a Media Interview

A media interview in any type of media platform is an awesome opportunity to boost your visibility and credibility.  It can immediately boost your sales and open up the doors for other interviews on a larger stage.  A good interviewee … Continue reading

Posted in Media, Media Topics, Publicity | Leave a comment

Is Your Press Release Newsworthy

When I worked in radio and television news, i was always surprised at the type of press releases that would be submitted. Grand Opening of New Pizza Place  Learn How to Lose the Weight You Want for a New You … Continue reading

Posted in Marketing and Promotion, Media, Media Topics | Tagged , , , | Leave a comment

The Three Ps for Publicity

There’s an old saying, “The early bird catches the worm.”  In life, being first has its advantages but in the world of publicity, you have to have the “Three Ps” in order to catch some media attention. First and foremost … Continue reading

Posted in Media, Media Topics, Publicity | Tagged , , , , | 1 Comment