Author Archives: beverlym

Millennials are Challenging the Business as Usual Mentality

Whether baby boomers like it or not, a changing of the guard is taking place and millennials are leading the charge. They are not thinking or behaving the way they are expected to. Perhaps it’s because the “old way” of … Continue reading

Posted in Baby Boomers, Millennials | Leave a comment

The Baby Boomer Millennial Divide

So why is a book like this necessary? It is important because as long as you and I remain in the job market, we are more than likely going to be working side by side with millennials. We are going … Continue reading

Posted in Baby Boomers, Book Marketing-Promotion, Books, Employment, Millennials | Leave a comment

Publicity as a Celebrity Look ALike

Have you ever been told you look like someone famous?  What better way to capitalize on some publicity for yourself than by using your celebrity look alike gifts to create a little ( or perhaps A LOT) of promotion and … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 2 Comments

Millennials and the Dress Code Guide for Publicity

Yes, there appears to be a new sheriff in town and, whoever it is, has become the authority on the new dress code for the Millennial generation. Gone are the days when suits and ties were the norm.  It’s obvious … Continue reading

Posted in Publicity | Tagged , , , , , | Leave a comment

Ask Duke How to Handle Negative Publicity

No one likes bad publicity.  It can be a thorn in your side because not only can it ruin your public image and reputation but it can have a life shelf of FOREVER thanks to social media. But if you … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment